The Moderating Influence of Narrative Causality as an Untapped Pool of Variance for Narrative Persuasion

Dahlstrom, Michael F.

doi:10.1177/0093650213487374

Cited by 13 publications

(15 citation statements)

References 37 publications

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“…Therefore, narratives have been proposed as a useful tool to address sensitive subjects, which may otherwise resist cognitive elaboration because of conflicting beliefs and/or lack of interest amongst the audience [Avraamidou and Osborne, 2009;Mazzocco et al, 2010;Slater and Rouner, 2002]. Moreover, because their cause-effect structure, narratives are intrinsically easier to remember than expository arguments [Dahlstrom, 2014;Graesser, Olde and Klettke, 2002] and the changes of beliefs induced by narratives appear to increase over time, the so-called 'sleeper effect' [Appel and Richter, 2007]. Finally, several studies show that these effects are resistant to various forms of manipulation [Appel and Richter, 2007;Green, 2004;Green and Brock, 2000]: unless the persuasive intent of a narrative is made explicit [Moyer-Gusé, 2008] or the message is subjected to an active scrutiny [Marsh, Meade and Roediger, 2003], narratives seem to be largely assimilated as 'facts' even when explicitly labelled as 'fiction' [Gerrig and Prentice, 1991;Gilbert, 1991;Green and Brock, 2000;Marsh, Meade and Roediger, 2003], and the message they carry can have long-lasting effects on the beliefs and behaviours of the reader.…”

Section: Narratives and Charactersmentioning

confidence: 99%

“…Nonetheless, narrative explanations may be extremely valuable when it comes to communicating science to the general public [Negrete and Lartigue, 2004]. For example, when discussing issues of science policy or health communication, where personal and cultural values often prevent other forms of engagement [Dahlstrom, 2014]. Narratives may offer a way to overcome these barriers, by engaging readers on both a cognitive and affective level [Green and Brock, 2000;Hinyard and Kreuter, 2007].…”

Section: Narratives and Charactersmentioning

confidence: 99%

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The potential of comics in science communication

Farinella¹

2018

JCOM

138

104

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Visual narratives, such as comics and animations, are becoming increasingly popular as a tool for science education and communication.Combining the benefits of visualization with powerful metaphors and character-driven narratives, comics have the potential to make scientific subjects more accessible and engaging for a wider audience. While many authors have experimented with this medium, empirical research on the effects of visual narratives in science communication remains scarce. This review summarizes the available evidence across disciplines, highlighting the cognitive mechanisms that may underlie the effects of visual narratives. AbstractPublic engagement with science and technology; Science communication: theory and models; Visual communication

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Section: Narratives and Charactersmentioning

confidence: 99%

Section: Narratives and Charactersmentioning

confidence: 99%

The potential of comics in science communication

Farinella¹

2018

JCOM

138

104

View full text Add to dashboard Cite

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“…It is not yet well understood what factors are most important in the development of narratives (13,14). Fiction and nonfiction narratives can engage audiences about equally (22), opening the possibility for creating content without needing to remain true to the details of a particular case study.…”

Section: Prescriptive Scientific Narrativesmentioning

confidence: 99%

“…Dramatized video has been found to increase identification with characters, enhancing the degree of narrative engagement (7), promoting acceptance of the information being presented, and creating episodic memories that are easier to recall in similar situations (14).…”

Section: Prescriptive Scientific Narrativesmentioning

confidence: 99%

“…Within this general structure, narratives may take many different forms, such as fact or fiction, case studies, or dramatic conversations and first-person or third-person perspectives. The relative benefits of these different forms have been examined to some degree (3,4,11), especially as they pertain to a narrative's persuasive power (5,(12)(13)(14), but this paper primarily focuses on the use of narrative to explain science so that a target audience can use concepts to make better decisions in their own lives.…”

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confidence: 99%

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Prescriptive scientific narratives for communicating usable science

Downs

2014

Proc. Natl. Acad. Sci. U.S.A.

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In this paper I describe how a narrative approach to science communication may help audiences to more fully understand how science is relevant to their own lives and behaviors. The use of prescriptive scientific narrative can help to overcome challenges specific to scientific concepts, especially the need to reconsider long-held beliefs in the face of new empirical findings. Narrative can captivate the audience, driving anticipation for plot resolution, thus becoming a self-motivating vehicle for information delivery. This quality gives narrative considerable power to explain complex phenomena and causal processes, and to create and reinforce memory traces for better recall and application over time. Because of the inherent properties of narrative communication, their creators have a special responsibility to ensure even-handedness in selection and presentation of the scientific evidence. The recent transformation in communication and information technology has brought about new platforms for delivering content, particularly through interactivity, which can use structured self-tailoring to help individuals most efficiently get exactly the content that they need. As with all educational efforts, prescriptive scientific narratives must be evaluated systematically to determine whether they have the desired effects in improving understanding and changing behavior.decision making | adolescents | interactive video

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Glaubwürdigkeit von Storytelling

Ettl-Huber

2019

Storytelling in Journalismus, Organisations- Und Marketingkommunikation

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The Moderating Influence of Narrative Causality as an Untapped Pool of Variance for Narrative Persuasion

Cited by 13 publications

References 37 publications

The potential of comics in science communication

The potential of comics in science communication

Prescriptive scientific narratives for communicating usable science

Glaubwürdigkeit von Storytelling

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