Aiding the detection of fake accounts in large scale social online services

Q Cao, M Sirivianos, X Yang, T Pregueiro - 9th USENIX symposium on …, 2012 - usenix.org
Q Cao, M Sirivianos, X Yang, T Pregueiro
9th USENIX symposium on networked systems design and implementation (NSDI 12), 2012usenix.org
Users increasingly rely on the trustworthiness of the information exposed on Online Social
Networks (OSNs). In addition, OSN providers base their business models on the
marketability of this information. However, OSNs suffer from abuse in the form of the creation
of fake accounts, which do not correspond to real humans. Fakes can introduce spam,
manipulate online rating, or exploit knowledge extracted from the network. OSN operators
currently expend significant resources to detect, manually verify, and shut down fake …
Abstract
Users increasingly rely on the trustworthiness of the information exposed on Online Social Networks (OSNs). In addition, OSN providers base their business models on the marketability of this information. However, OSNs suffer from abuse in the form of the creation of fake accounts, which do not correspond to real humans. Fakes can introduce spam, manipulate online rating, or exploit knowledge extracted from the network. OSN operators currently expend significant resources to detect, manually verify, and shut down fake accounts. Tuenti, the largest OSN in Spain, dedicates 14 full-time employees in that task alone, incurring a significant monetary cost. Such a task has yet to be successfully automated because of the difficulty in reliably capturing the diverse behavior of fake and real OSN profiles.
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