Online Self-Disclosure Through Social Networking Sites Addiction: A Case Study of Pakistani University Students

The purpose of this study is to investigate the addiction elements of social networking sites and the impact of such an addiction on online self-disclosure

Shamsa Kanwal; Abdul Hameed Pitafi; Sadia Akhtar; Muhammad Irfan


Scholarcy highlights

  • Social networking sites is a virtual platform, where visitors communicate, update status, post, and interact with several friends
  • The purpose of the current study is to explore the factors which lead the user towards SNS addiction
  • Habit, and entertainment on SNS are main causes of SNS addiction, which are according to our assumption
  • As this study proposed in H1, H2, and H3 that socialization, habit, and enterrnment is positively related to SNS addiction, this anlysis consistent with several past studies
  • Scholars, reported that SNS is an open public platform and provides several functions including chatting, socialization, and posting, these features attract the users towards social networking, individual become habitual of SNS
  • This study investigated the recent research on SNS addiction, data collected from Pakistani university students, and raised many questions unanswered and more research on this emerging area is required to understand the full scope of SNS addiction and its solutions
  • Scholars conducted several studies related to personality traits and addictive behaviors of users to various online activities, and found a significant positive relationship

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