Market Share Leadership--Does It Always Pay Off?

This study examines the strategies of 41 businesses which are market leaders, but have poor performance

Carolyn Y. Woo

2011

Scholarcy highlights

  • This study examines the strategies of 41 businesses which are market leaders, but have poor performance
  • Hypotheses are tested relating to market stability and product demand characteristics, as well as organizational commitments and competitive strategies
  • Copyright of Academy of Management Journal is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission
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