Stage of the Product Life Cycle, Business Strategy, and Business Performance

This study empirically examines differences in strategic variables between stages of the product life cycle, as well as differences among the determinants of high performance across stages of the PLC

Carl R. Anderson

2018

Scholarcy highlights

  • This study empirically examines differences in strategic variables between stages of the product life cycle, as well as differences among the determinants of high performance across stages of the PLC
  • The results support the use of the PLC as a contingency variable during strategy formulation
  • Unpublished manuscript, The Wharton School, University of Pennsylvania, 1981

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