A Study of Revisit Intention: Experiential Quality and Image of Muara Beting Tourism Site in Bekasi District

The results revealed that there are positive impact of experiential quality towards the experiential satisfaction and Muara Beting image

Surya Bintarti; Ergo

2019

Scholarcy highlights

  • The tourism sector has been recognized as a mean to decrease the poverty level of a society and to facilitate the development in several new and under development areas
  • Creative economy has recorded a surplus in trading during 2010 to 2013 with the surplus values Rp 118 trillion, which means the foreign exchange income contribution from the creative economy sector has reached US$ 11,89 billion, so in total the tourism sector and the creative economy sector have contributed to the foreign exchange income US$ 21,95
  • It can be stated that the the tourism and the creative economy have contributed 11,04% of the foreign exchange income for Indonesia
  • This research aims to examine the interrelationship among the experiential quality, tourism site image and revisit intention that affect the visitors of the Muara Beting site
  • It is found empirically that experiential satisfaction is the most influential variable to the revisit intention. This shows that tourists who have high experiential satisfaction to the cultural heritage tourism site will have revisit intention to the site
  • The result of this research can be used as reference to improve knowledge about service marketing in the cultural heritage tourism site by using the experiential quality, tourism site image and experiential satisfaction to see the revisit intention of the tourists
  • The research used the self-report data so it was possible to cause social desirability bias, because the variables used in this research mostly are normative variables

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