Service-dominant logic and the business model concept: toward a conceptual integration

We ask: how does an increased focus on service influence a company's business model? We examine this question based on the service-dominant logic concept as well as the business model concept and discuss possibilities how to adapt the business model to a service-dominant business logic

Thomas Clauß

2014

Scholarcy highlights

  • Companies are recently affected by an ongoing change of customer behaviour
  • We ask: how does an increased focus on service influence a company's business model? We examine this question based on the service-dominant logic concept as well as the business model concept and discuss possibilities how to adapt the business model to a service-dominant business logic
  • We develop a set of propositions describing the influence of a company's service-dominant business logic on basic elements of a company's business model
  • Our research shows that a fundamental re-design of the business model is necessary to successfully implement service-dominant logic

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