Modelling Perceived Quality in Fruit Products

Quality is in the eye of the beholder

Ma Aranzazu Sule Alonso

2003

Scholarcy highlights

  • Quality is in the eye of the beholder
  • Turning to Olson and Jacoby's distinction regarding the difference between a product's intrinsic and extrinsic attributes, the authors performed the estimation of structural equation models in order to assess the contribution of fruit product attributes to the Spanish consumers' perception of quality
  • The authors demonstrate that: perceived quality in fruit products is a multidimensional concept depending on both intrinsic and extrinsic attributes; intrinsic attributes exert a greater influence on perceived quality in fruit products than do extrinsic attributes; and a very limited number of attributes stand out as being statistically significant to the consumers' perception of quality in fruit products
  • They provide statistical estimates pertaining to the relative contribution of the most significant intrinsic and extrinsic attributes to perceived quality in fruit products
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