Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community

Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed “crowd” of nonexperts over time

Barry L. Bayus

2012

Scholarcy highlights

  • Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed “crowd” of nonexperts over time
  • Little is known about the nature of an individual's ideation efforts in such an online community
  • Studying Dell's IdeaStorm community, serial ideators are found to be more likely than consumers with only one idea to generate an idea the organization finds valuable enough to implement, but they are unlikely to repeat their early success once their ideas are implemented
  • The negative effects of past success are somewhat mitigated for ideators with diverse commenting activity on others' ideas
  • This paper was accepted by Kamalini Ramdas, entrepreneurship and innovation
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