An Examination Of The Validity Of Two Models Of Attitude

A structural equation methodology is used to assess the reliability and validity of expectancy-value and semantic differential measures of attitude toward the act of donating blood

Richard P. Bagozzi

2006

Scholarcy highlights

  • A structural equation methodology is used to assess the reliability and validity of expectancy-value and semantic differential measures of attitude toward the act of donating blood
  • Hypotheses as to the internal consistency and the convergent, concurrent, discriminant, predictive, and nomological validities of responses are tested in the context of a quasi-experiment performed on 284 students, faculty, and staff
  • Semantic differential attitudes are found to exist as unidimensional responses while expectancy-value attitudes are found to occur as multidimensional reactions
  • Both operationalizations achieve convergent, concurrent, discriminant, and predictive validity, the nomological validity of attitude is brought into question
  • The findings are interpreted from attitude, learning, and attribution theory arguments
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