Using thematic analysis in psychology

We argue that it offers an accessible and theoretically flexible approach to analysing qualitative data

Virginia Braun; Victoria Clarke

2006

Scholarcy highlights

  • Thematic analysis is a poorly demarcated, rarely acknowledged, yet widely used qualitative analytic method within psychology. We argue that it offers an accessible and theoretically flexible approach to analysing qualitative data
  • We outline what thematic analysis is, locating it in relation to other qualitative analytic methods that search for themes or patterns, and in relation to different epistemological and ontological positions
  • We provide clear guidelines to those wanting to start thematic analysis, or conduct it in a more deliberate and rigorous way, and consider potential pitfalls in conducting thematic analysis
  • We conclude by advocating thematic analysis as a useful and flexible method for qualitative research in and beyond psychology
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