Global Commodity Chains and Fast Fashion: How the Apparel Industry Continues to Re-Invent Itself
This article examines changes in global commodity chains in the apparel industry, most notably how supply-driven innovations are linked with changing consumer behaviour. It begins with a discussion of apparel manufacturing as a quintessentially labour intensive, low capital sector that has a long history in advanced economies
This article examines changes in global commodity chains in the apparel industry, most notably how supply-driven innovations are linked with changing consumer behaviour. It begins with a discussion of apparel manufacturing as a quintessentially labour intensive, low capital sector that has a long history in advanced economies
Increased liberalized trade regimes have reduced quotas on apparel exports and imports, encouraging emerging economies to embrace this industry as part of their export-led growth strategies
Much of apparel manufacturing has shifted to these emerging economies
Innovations associated with fast fashion are discussed, how some retailers have combined supply chain rationalization with fashionable product offerings that meet volatile consumer preferences
The article uses examples of two major retailers, Zara and H&M, to illustrate how strategic differences within the fast fashion model reflect variations in global commodity chain restructuring
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