Service Systems

The proposed framework sheds light on the fundamental role that value propositions play in service systems

Jennifer D. Chandler

2014

Scholarcy highlights

  • The proposed framework sheds light on the fundamental role that value propositions play in service systems
  • The proposed framework generates future research directions and theory development regarding the crucial role of value propositions in service systems; it contributes to a deeper understanding of markets that is different than that which is guided by the standard neoclassical economics view of markets

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