The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment

According to the results presented in the table, a high percentage of respondents were satisfied with the taste of food and beverages, as well the display and diversity of products

Mireille Serhan; Carole Serhan

2019

Scholarcy highlights

  • Cafeteria food services can be found in hospital facilities, nursing homes, child and senior care centers, prisons, schools, and university campuses
  • The sample consisted of 37.4% male respondents and 62.6% female respondents
  • According to the results presented in the table, a high percentage of respondents were satisfied with the taste of food and beverages, as well the display and diversity of products
  • The findings suggest some important implications for university food service operator
  • The campus food service manager should develop strategies catered to appeal different segments of customers based on the various age groups
  • University management should investigate about cafeteria users’ opinions continuously in order to solve any problems promptly, should institutionalize systems for continuous training of cafeteria employees through customized programs designed for them, should invest in improving the quality of the setting, with reference to the comfort of the sitting area, should invest, in coordination with the cafeteria operator, in offering more nutritious food in order to be able to meet cafeteria users’ needs, should give special attention to contract with the best operator, should develop strategies catered to appeal different segments of customers based on the various age groups, and should place more emphasis on identifying and meeting the needs of students and staff

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