THE FIRM-LEVEL EFFECTS OF SERVICE INNOVATION: A LITERATURE REVIEW

Despite the importance of service innovation, its effects have been given relatively little explicit attention in the extant literature

TOR HELGE AAS

2010

Scholarcy highlights

  • Despite the importance of service innovation, its effects have been given relatively little explicit attention in the extant literature
  • Researchers often implicitly assume that firm-level service innovation activities result in a number of positive financial and other effects
  • This paper conducts a systematic review of literature on the firm-level effects of service innovation and attempts to identify and categorize the effects suggested in the literature
  • The review reveals a considerable number of potential firm-level service innovation effects that have been discussed in extant research
  • The findings suggest directions for further research that aims to develop a causal model of service innovation effects

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