Why do we feel bored with our clothing and where does it end up?
We explore the factors that lead to boredom and the effect of boredom on retention, recycling and discarding of clothing
Boredom reflects the dynamic nature of consumer tastes and preferences
Understanding the role of boredom in clothing disposal is of particular importance given that consumers often dispose of clothes they feel bored with, leading to harmful environmental consequences
The results add to our understanding of emotion-laden disposal by revealing the role of boredom in clothing disposal
Our findings call for the collective efforts of consumers, retailers, campaigners and policymakers to break away from an increasingly extravagant and wasteful culture of clothing consumption
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