Analysing consumers' ‘activism’ in response to rising prices

We suggest that the Greek Consumer Protection Institutes should regain consumers' confidence and focus on the dissemination of information about organized economic boycotts

Constantia Barda; Eleni Sardianou

2010

Scholarcy highlights

  • The purpose of this paper was to compose the profile of active consumers in Greece during a period of rising prices taking into account shifts in their consumption
  • A survey was conducted from 1 September 2008 to 21 November 2008 to collect the primary data source for the study
  • Women, who research the market before purchasing a product, are more likely than men to participate in economic boycotts
  • By examining the profile of non-active consumers and the reasons for their behaviour, we are able to propose a policy for the activation of the Greek consumer movement, which is necessary for the consumers' resistance to rising prices
  • We suggest that the Greek Consumer Protection Institutes should regain consumers' confidence and focus on the dissemination of information about organized economic boycotts

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