The complexity of food choices in an everyday context

This study aims to understand the complexity of food choices in an everyday household context

Päivi Palojoki; Terttu Tuomi‐Gröhn

2010

Scholarcy highlights

  • This study aims to understand the complexity of food choices in an everyday household context
  • The qualitative data are based on homemakers’ context-specific accounts of their choice of milk brand, i.e. milk varieties with different fat contents. These accounts were considered an approximation of real food choices in households
  • Choices are determined by stimulus, cognition or societal structures, but are constrained by everyday conditions, as well as by the activities of other people

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