New Product Portfolio Management: Practices and Performance

The results reveal major differences between the best and the worst

Robert G. Cooper


Scholarcy highlights

  • Effective portfolio management is vital to successful product innovation
  • Portfolio management is about making strategic choices—which markets, products, and technologies our business will invest in
  • The authors reveal the findings of their extensive study of portfolio management in industry
  • Businesses are grouped or clustered into four groups according to management's view of portfolio management: Cowboys, Crossroads, Duds, and Benchmark businesses
  • If the address matches an existing account you will receive an email with instructions to retrieve your username

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