New Product Portfolio Management: Practices and Performance
The results reveal major differences between the best and the worst
Effective portfolio management is vital to successful product innovation
Portfolio management is about making strategic choices—which markets, products, and technologies our business will invest in
The authors reveal the findings of their extensive study of portfolio management in industry
Businesses are grouped or clustered into four groups according to management's view of portfolio management: Cowboys, Crossroads, Duds, and Benchmark businesses
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