The purpose of this paper is to examine the role of strategic orientations of small and medium-sized enterprises in an emerging market, namely Dubai in the United Arab Emirates
2015
Key concepts
Scholarcy highlights
- Drawing upon data from 200 Dubai small and medium-sized enterprises, this study uses a structured survey that was developed from a methodical literature review
- The purpose of this paper is to examine the role of strategic orientations of small and medium-sized enterprises in an emerging market, namely Dubai in the United Arab Emirates
- Drawing upon data from 200 Dubai SMEs, this study uses a structured survey that was developed from a methodical literature review
- The findings revealed that market orientation has a positive effect on business performance compared to technology and alliance orientations within SMEs in the Dubai marketplace
- The authors gratefully acknowledge the supports from the Ministry of Higher Education and Scientific Research, the UAE Embassy and Cultural Office, Dubai Chamber of Commerce and Industry, and Business School at Southern Cross University during this study
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