COMPETITIVE STRATEGY ANALYSIS ON THE PERSONAL COMPUTER

It is impractical to expect busy senior managers to devote much time to learning intricacies of modern strategic analysis

H. Igor Ansoff

2008

Scholarcy highlights

  • It is impractical to expect busy senior managers to devote much time to learning intricacies of modern strategic analysis
  • Much analytic expertise can be built into a computer program
  • This article describes a program that can integrate the analytic expertise of a computer with experience and wisdom of executives

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