Designing and using research questionnaires

We suggest that you need to check that your questions:

Jenny Rowley


Scholarcy highlights

  • Questionnaires are one of the most widely used means of collecting data, and many novice researchers in business and management and other areas of the social sciences associate research with questionnaires
  • Purpose: This article draws on experience in supervising new researchers, and the advice of other writers to offer novice researchers such as those engaged in study for a thesis, or in another small-scale research project, a pragmatic introduction to designing and using research questionnaires
  • It is to easy to assume that questionnaires are easy to design and use; this is not the case – a lot of effort goes into creating a good questionnaire that collects the data that answers your research questions and attracts a sufficient response rate
  • We use the term research questionnaire to refer to questionnaires that are used as part of an academic research project
  • We suggest that a new researcher doing a small-scale study seeks to create a questionnaire that can be presented on two sides of A4, or the equivalent for an online survey
  • This article has explored the key stages in the design and use of research questionnaires
  • If you have conducted one of the more complex analytical techniques, and have, for example, found a positive correlation between two variables, such as job satisfaction and salary, it is important to re-visit the questions that you asked and the people who responded in order to appreciate and report as intelligently as possible on the findings of your study

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