Competitive advantage increasingly rests upon a dynamic capability to compete successfully in an environment of frequent, challenging and, often, unpredictable change
2002
Key concepts
Scholarcy highlights
- Competitive advantage increasingly rests upon a dynamic capability to compete successfully in an environment of frequent, challenging and, often, unpredictable change
- Firms need to succeed in markets where a range of non‐price advantages are expected by customers
- Increasing global and local competition mean that companies unable to respond to these customer demands are unlikely to survive
- This paper, based upon preliminary findings of the Agile Manufacturing Research Group, discusses these issues and, through the introduction of the agile wheel reference model, identifies the specific policies and practices that support agility
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