A customer‐oriented new service development process

Ian Alam


While probing the issue of customer orientation further, we found that the most service firms were proactive in customer involvement as noted by one of the respondents: We hardly found any instance of customers coming to us with any idea or information, all the time we had to go to them and acquire input


Powered by

Need more features? Check out our Chrome Extension and save interactive summary cards to your Scholarcy Library.