Virtue and Sustainable Behavior

A psychological perspective on virtue and sustainability stresses the individual’s perceptions, values, and motivations

2021

Scholarcy highlights

  • A psychological perspective on virtue and sustainability stresses the individual’s perceptions, values, and motivations
  • Beginning with an examination of the way in which sustainability links environmental and social well-being, this chapter reviews research showing that most people do perceive sustainability to be virtuous, and that sustainable behavior can be used as a way to demonstrate one’s own virtuous character
  • It describes some of the psychological factors that contribute to or impede that perception, including values, identity, social norms, and competing self-interest
  • The chapter closes with a cautionary note about the limits of virtue in promoting behavior
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