Recent Trends in Airline Distribution Systems with Specific Reference to the Impact of the Internet

In the continuing fight to contain costs and increase revenue airlines have turned to the Internet as a new distribution channel

Bruce Prideaux

2015

Scholarcy highlights

  • In the continuing fight to contain costs and increase revenue airlines have turned to the Internet as a new distribution channel
  • Direct sales to consumers has been identified as a means of reducing the levels of commissions paid to intermediaries and as a consequence airlines have commenced building their own Internet distribution channels
  • For airlines to achieve savings via the Internet, strict cost controls will need to be implemented and even it is possible that only a limited number of airline products, point-to-point travel, will yield the savings desired by airlines

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