Being Fair to Customers: A Strategy in Enhancing Customer Engagement and Loyalty in the Indonesia Mobile Telecommunication Industry

This study aims to validate the dimensions of customer engagement and explore the effect of service fairness, customer trust and customer engagement on customer loyalty

Raditha Hapsari; Ananda Sabil Hussein; Radityo Putro Handrito

2020

Key concepts

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  • This study aims to validate the dimensions of customer engagement and explore the effect of service fairness, customer trust and customer engagement on customer loyalty
  • This article has been republished with minor changes
  • These changes do not impact the academic content of the article
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