New frontiers in international strategy

The view of the world we propose is an ecology of places and firms

Joan Enric Ricart; Michael J Enright; Pankaj Ghemawat; Stuart L Hart; Tarun Khanna

2004

Scholarcy highlights

  • Emerging Research Frontiers in International Business Studies”, organized by the Journal of International Business Studies, to discuss several new lines of research in international strategy
  • International business researchers addressed much the same questions as strategy researchers, either with the added complexity of studying management across multiple country operations or performing comparative studies. In other cases, such as diversification, where international business researchers focused on geographic diversification while strategy researchers focused on industry diversification, international business researchers worked on analogous, if not identical, issues
  • The same is true of knowledge-based views of the firm in the strategy field and knowledge-based views of the multinational firm in the international business literature
  • One difference is that the activities, resources, and knowledge that are internal to an area and that might influence firm performance can be rather broad, incorporating natural conditions, institutions, mixes of firms and industries, and other features that influence location-based competitiveness
  • This paper has presented several perspectives to open a new frontier in the understanding of International Strategy
  • Differences across countries must be addressed with integrative frameworks that go beyond unilateral measures of difference, pay implicit attention to industry content, and draw out implications for firm strategy, so as to shed light on this fundamental issue in International Business Strategy
  • The proposed concept of “semiglobalization” and the CAGE model are important steps in this direction

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