“Achievement unlocked!” - The impact of digital achievements as a gamification element on motivation and performance

We focus on one single element in the form of digital achievements, one cornerstone of gamification, to gain unconfounded insights into the effects and working mechanisms of digital achievements

Christopher Groening; Carmen Binnewies

2019

Scholarcy highlights

  • Gamification experiences further growth in our society with broad practical implications of game design elements in applications, activities, and services
  • We focus on one single element in the form of digital achievements, one cornerstone of gamification, to gain unconfounded insights into the effects and working mechanisms of digital achievements
  • In a controlled experimental environment we investigate their impact on motivation and performance
  • Three research questions were investigated, first, if achievements are effective in enhancing motivation and performance, second, how achievements need to be designed to be effective, and third, if achievements' underlying working mechanisms resemble classical goal-setting
  • A total of 245 participants worked on different cognitive tasks
  • We conclude that achievements do benefit motivation and performance if designed properly

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