We develop an agenda that could serve to motivate further B2B marketing research while reminding scholars that ‘it's not just about Artificial Intelligence ’ or Information Technology
2019
Key concepts
Scholarcy highlights
- In this paper, we offer critical reflections on several contemporary issues in B2B marketing research
- We develop an agenda that could serve to motivate further B2B marketing research while reminding scholars that ‘it's not just about Artificial Intelligence’ or Information Technology
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