Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence

We develop an agenda that could serve to motivate further B2B marketing research while reminding scholars that ‘it's not just about Artificial Intelligence ’ or Information Technology

Daniel D. Prior

2019

Scholarcy highlights

  • In this paper, we offer critical reflections on several contemporary issues in B2B marketing research
  • We develop an agenda that could serve to motivate further B2B marketing research while reminding scholars that ‘it's not just about Artificial Intelligence’ or Information Technology

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