How personality traits and intrinsic personal characteristics influence the consumer's choice of reduced-calorie food

The results indicate a good fit for the proposed model

E. Carrillo

2012

Scholarcy highlights

  • The consumption of low-calorie foods is being taken into account as a tool for reducing the incidence of certain nutrition-related health disorders
  • The results indicate a good fit for the proposed model
  • Weight control was the best predictor of consumption of this kind of product, and health was a less strong predictor
  • Correlations between the constructs indicated that LF and LS had the strongest correlation with each other and with weight control
  • Weight control is a good predictor of LF and LS consumption. ► Self-esteem only predicts LF consumption. ► Women are more concerned with LF and LS consumption

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