On value and value co-creation: A service systems and service logic perspective

We present an alternative perspective, one representing the intersection of two growing streams of thought, service science and service-dominant logic

Stephen L. Vargo

2008

Scholarcy highlights

  • We present an alternative perspective, one representing the intersection of two growing streams of thought, service science and service-dominant logic
  • We take the view that service, the application of competences by one party for the benefit of another, is the underlying basis of exchange; the proper unit of analysis for service-for-service exchange is the service system, which is a configuration of resources connected to other systems by value propositions; and service science is the study of service systems and of the co-creation of value within complex configurations of resources
  • We argue that value is fundamentally derived and determined in use – the integration and application of resources in a specific context – rather than in exchange – embedded in firm output and captured by price
  • Service systems interact through mutual service exchange relationships, improving the adaptability and survivability of all service systems engaged in exchange, by allowing integration of resources that are mutually beneficial
  • She has an M.B.A. and a B.B.A. in marketing, both from the University of Hawaii at Manoa

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