Linking Management Theory with Poverty Alleviation Efforts Through Market Orchestration

Responding to this call, we develop and outline a framework for theorizing from an increasingly common business-based poverty alleviation approach known as ‘market orchestration.’

Geoffrey M. Kistruck; Patrick Shulist

2020

Scholarcy highlights

  • Over the past decade, management scholars have shown heightened enthusiasm for research addressing pressing societal challenges
  • Top-tier management journals are advocating for greater relevance from management research to Grand Challenges such as poverty alleviation
  • By focusing on the contextual differences and the challenges they create, management scholars can provide practical guidance to organizations engaged in market orchestration efforts
  • A growing number of management scholars are calling for increased relevance in the discipline, as well as for a focus on pressing societal Grand Challenges
  • By deconstructing the phenomenon of market orchestration and highlighting how its contextual distinct aspects present gaps within current management literature, we attempt to build a stronger link between theory and practice
  • We focus on markets as sites for the exchange of money, goods, and services, which aligns with the focus of market orchestration activities, and is the view held in much of the management literature
  • While emergent streams of research such as relational contracting, base-of-the-pyramid markets, and the informal economy have begun to explore how relaxing such assumptions may modify the predictions of current transactional theories, there is a great deal more opportunity to make meaningful contributions from the study of market orchestration

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