The evolving marketing concept, competitive intensity and organizational performance

Marketing educators generally assume in their teaching that there is little inconsistency between adherence to the marketing concept and the stakeholder concept

Robert F. Lusch

2007

Scholarcy highlights

  • Marketing educators generally assume in their teaching that there is little inconsistency between adherence to the marketing concept and the stakeholder concept
  • Research based on the perceptions of Fortune 500 executives is presented which focuses on this issue
  • R.F., Laczniak, G.R. The evolving marketing concept, competitive intensity and organizational performance

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