The ethics of subliminal communication

Assume that we communicate for the purpose of trying to change a person's behavior either overtly or covertly

J. E. Gratz

2004

Scholarcy highlights

  • Assume that we communicate for the purpose of trying to change a person's behavior either overtly or covertly
  • A professor of Business Administration at Pan American University, Dr Gratz has published over 30 books and articles
  • He has been named to the Board of Directors for the National Hall of Fame for Business Education

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