Fashion Brands and Consumers Approach Towards Sustainable Fashion

Sustainable fashion’ is one of the most widely used terms in the fashion industry today

Asimananda Khandual

2018

Scholarcy highlights

  • Sustainable fashion’ is one of the most widely used terms in the fashion industry today
  • Consumers have evolved over the ages and have become educated about the materials and manufacturing process, which results in their growing interest to make socially responsible choices while updating their wardrobes with a value tag
  • The gradual shift from fast fashion to a sustainable and socially responsible fashion is clearly visible around the globe
  • This chapter discusses on the forms of sustainable fashion, sustainable fashion brands strategies, consumer transparency and the driving forces and scopes; how fashion brands and consumers are advancing towards sustainable fashion

Need more features? Save interactive summary cards to your Scholarcy Library.