Extreme Trust: The Competitive Necessity of Proactive Trustworthiness

Most businesses today consider themselves to be trustworthy, and by yesterday’s standards they are.

Don Peppers; Martha Rogers

2018

Key concepts

Scholarcy highlights

  • Most businesses today consider themselves to be trustworthy, and by yesterday’s standards they are.
  • They post their prices accurately, they try to maintain the quality and reliability of their products, and they generally do what they say they’re going to do.
  • That’s as far as most businesses go, and by tomorrow’s standards it won’t be nearly good enough.

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