Political Public Relations and Mediatization: The Strategies of News Management

In highly mediatized democracies, political parties and other political actors have to manage the news and adapt to the fact that news media have become largely independent and highly influential

Jesper Strömbäck; Frank Esser

2017

Scholarcy highlights

  • In highly mediatized democracies, political parties and other political actors have to manage the news and adapt to the fact that news media have become largely independent and highly influential
  • Based on a review of the literature, the authors suggest a typology of strategies and tactics that political parties can use to manage the news
  • One conclusion is that adaption to news media need to follow from the strategic goals of the party
  • Otherwise adapting to news media is not strategic but rather surrendering to news media and news media logic

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