Trump as Troll: Personae and Persuasive Inoculation in the 2016 Presidential Campaign

The analysis demonstrates how Trump used persuasive inoculation to imprint his version of the other Republican candidates’ personae on the public and to enfeeble the influence from the candidates themselves

Deronda Baughman

2017

Scholarcy highlights

  • This chapter explores the candidate persona of Donald Trump
  • The analysis demonstrates how Trump used persuasive inoculation to imprint his version of the other Republican candidates’ personae on the public and to enfeeble the influence from the candidates themselves
  • Trump’s persona assignment against his rivals operated best at the emotional level, vitiating his opponents with his swamp-draining caricatures of them and raising the capital of his own celebrity billionaire belligerence in the process

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