Smart Interactive Packaging as a Cyber-Physical Agent in the Interaction Design Theory: A Novel User Interface

Within the exponential growth in the application of computer systems, a wide range of all sorts of artifacts and interfaces have arisen ranging from mobile devices and domestic appliances to vehicles and whole houses

Justina Lydekaityte

2019

Scholarcy highlights

  • Within the exponential growth in the application of computer systems, a wide range of all sorts of artifacts and interfaces have arisen ranging from mobile devices and domestic appliances to vehicles and whole houses
  • The current research of human-packaging interaction, called as user-packaging interaction or consumer-packaging interaction, works on either human factors and ergonomics related to the handling and usability of packaging and utilization of the packed product, or marketing and branding concerns associated with the visual appearance of the packaging in terms of physical packaging attributes as color, shape, material or typography
  • The new forms of human-packaging interactive systems appear, and thereby designers have to address the relevancy of the interaction design in relation to the complex relationship between the consumer behavior and interactive system design, i.e. digitallyenhanced packaging
  • In relation to the interaction design theory presented by previous research, the design of smart interactive packaging usually encompasses the human agent, i.e. the consumer of the product, the computational agent, i.e. the mobile device, and the cyber-physical agent consisting of a physical product packaging and digital communication devices
  • In the presented case of olive oil packaging, the shopper first has to interact with the mobile device, and only tap with the device of the package
  • New insights of consumer packaging as a digital interactive system are expected to have significant practical implications for brand owners and retailers that aim to improve their consumer engagement and make memorable, long-lasting connections

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