Using Data Warehouse for Customer Relationship Management

Customer Relationship Management is the activity of establishing contact and managing communications with customers, analyzing information about customers, campaigning to attract new customers, performing business transactions with customers, servicing customers, and providing support to customers

2008

Scholarcy highlights

  • Customer Relationship Management is the activity of establishing contact and managing communications with customers, analyzing information about customers, campaigning to attract new customers, performing business transactions with customers, servicing customers, and providing support to customers
  • Customer Relationship Management is the activity of establishing contact
  • If the organization is not a company or business, you can replace the word customers in the earlier definition with students, constituents, citizens, taxpayers, users, applications, stakeholders, and so on, whichever is most appropriate

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