Exploring materialism and frugality in determining product end-use consumption behaviors

Frugal consumers are regarded as both restrained in their acquisition, and resourceful in their use and disposal of products

Uwana Evers; Richard L. Gruner; Joanne Sneddon; Julie A. Lee

2018

Scholarcy highlights

  • Frugal consumers are regarded as both restrained in their acquisition, and resourceful in their use and disposal of products
  • The authors focus on a much-neglected aspect of the consumption continuum: the disposal of products at the end-use of consumption, and how key consumer traits influence behaviors at this stage
  • The data suggest that materialistic consumers are prone to finding new and different uses for products and alternative methods of product disposal
  • The authors discuss the implications pertaining to their findings and pave the way for future research in sustainable consumption

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