Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices

This paper seeks to identify kinds of relationships fans who celebrate their passion individually might have with their music icons and focuses on a better understanding of the content of these relationship

Maud Derbaix; Michaƫl Korchia

2019

Scholarcy highlights

  • This paper seeks to identify kinds of relationships fans who celebrate their passion individually might have with their music icons and focuses on a better understanding of the content of these relationship
  • It relies on recent works considering fandom as an intensely personal phenomenon that can occur in the absence of a group or social context
  • The theoretical background builds on subcultures studies, consumption practices related, and the attachment consumers can develop with celebrities or teams
  • Through a qualitative study with popular music fans who live their passion independently of any community or subculture, findings underline that some fans can intentionally gravitate more toward an individualized celebration of his or her object of fandom and that may result in various consumption practices
  • This research highlights that being a fan does not necessary involve heavy celebrity worship, both terms being not interchangeable, but can end up by valuable practices for both fans and their object of fandom

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