Business Strategy Alignment

A successful business strategy is identified by its ability to enable the firm to earn economic profits from its competitive advantage

2016

Scholarcy highlights

  • A successful business strategy is identified by its ability to enable the firm to earn economic profits from its competitive advantage
  • Exogenous marketing factors and the selection of the target market strongly impacts the latitude of profitable pricing strategies
  • A case study of Piaggio re-entering the India market in 2010 with Vespa illustrates the importance of these issues

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