Why Big Data Matters

This chapter delves into the different types of data sources and explains why those sources are important to businesses that are seeking to find value in data sets

2015

Scholarcy highlights

  • This chapter delves into the different types of data sources and explains why those sources are important to businesses that are seeking to find value in data sets
  • Big Data analytics has proven its value. It discusses that companies such as Facebook, Amazon, and Google have come to rely on Big Data analytics as part of their primary marketing schemes as well as a means of servicing their customers better
  • That is a relatively recent development within the Big Data analytics market

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