Big Strategy for Big Data

Big Data and its power for accelerated learning about the customer is revolutionizing marketing, but only for those organizations with the ability to absorb the simultaneous adoption of multiple innovations required to make use of Big Data

2014

Scholarcy highlights

  • Big Data and its power for accelerated learning about the customer is revolutionizing marketing, but only for those organizations with the ability to absorb the simultaneous adoption of multiple innovations required to make use of Big Data
  • Marketers who apply Dynamic Customer Strategy to accelerate customer and market learning with Big Data and act more quickly gain sustainable competitive advantage

Need more features? Save interactive summary cards to your Scholarcy Library.