Over-Promising, Ethics, and Sustainability

This chapter discusses the phenomenon of over-promising in marketing. It relates this to marketing ethics and contemporary issues of sustainability

2015

Scholarcy highlights

  • This chapter discusses the phenomenon of over-promising in marketing. It relates this to marketing ethics and contemporary issues of sustainability
  • All these considerations stresses on the need for a new dynamic approach to re-conceptualizing and reorienting marketing activities that in turn alters the way marketing theory and practice look at products, brands, consumption, consumers, and relationships, built upon ecological principles, that is informed by a strong set of ethical values
  • The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

Need more features? Save interactive summary cards to your Scholarcy Library.